“Brands don’t have to spend money to attract people; they just have to figure out how they
can add value to the existing conversations that are taking place online,” says Kim Gregson,
an assistant professor in communications at Ithaca College in New York.
…promoting your brand through social media requires
chucking out old marketing rules of thumb and adopting
new rules of engagement. Adages like “never let them see you
sweat” are mantras of yesterday.
“Marketers of old generations were taught to try to displease
as few people as possible…
…companies that aren’t willing
to put the personnel and time behind the effort should also
refrain from leveraging social media.
Director, Donor Marketing & Development Initiatives
American Heart Association
National Center
214.706.1841 phone
214.706.5251 fax
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