Nokia - marketing campaign to promote a full-length movie created from clips that consumers shot with cell phones and submitted online to director Spike Lee…
Consumers were asked to shoot digital footage with a cell phone and submit the content with any combination of text, music, video or images to www.nokiaproductions.com. The completed movie will have four acts. Nokia chooses the top 25 submissions from each act, visitors vote for their favorite top 10, and Lee picks the winners from each to integrate into the final movie. Lee has been directing the collaboration digitally, guiding creative submissions throughout the production.
Full Article: http://www.mediapost.com/publications/?fa=Articles.san&s=88156&Nid=45894&p=921011
Most films are made for the masses. This one is made by them. Join a production crew of thousands and play a part in creating Spike Lee and Nokia Productions’ latest film collaboration.
http://www.nokiaproductions.com/film.php
Allison Harvey
Director, Donor Marketing & Development Initiatives
American Heart Association
National Center
214.706.1841 phone
214.706.5251 fax
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