Don't expect the FTC's new guidelines on product endorsements to put a damper on social-media efforts.
Since the guidelines became official two months ago, marketers and agencies alike have been educating themselves on the guidelines, modifying spokesperson agreements and implementing new social-media policies. The marketers and agencies that spoke with Ad Age all said the new rules would not deter them from any social-media or celebrity-endorsement efforts.
This is another official update to the original "Shift Happens" video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence...
Interesting article from the ReadWriteWeb e-newsletter:
www.URLFan.com is ranking the popularity of 3,783,534 websites by parsing 302,023,552 blog posts from 5,948,937 blog feeds.
The list below is URLFAN's all-time top 10. The number in brackets to the right of each item is last year's top 10 ranking (Nov '08).
#1. wikipedia.org (1)
#2. youtube.com (3)
#3. flickr.com (2)
#4. twitter.com (9)
#5. google.com (4)
#6. myspace.com (6)
#7. facebook.com (-)
#8. imdb.com (5)
#9. nytimes.com (7)
#10. apple.com (8)
There is one new entrant, Facebook at #7. washingtonpost.com moved out of the top 10, dropping from #10 last year to #12 this year. Twitter is the biggest mover, up 5 places to #4.
We've seen social media guidelines issued by corporations, non-profits and other organizations, such as the NFL. This one I found interesting because it is guidelines issued by NPR for their reporters, writers, etc.
About 35% of U.S. adults used social media for health and medical purposes in 2009, up from 27% in 2008, according to a new Manhattan Research survey.
Levi's Launches Scavenger Hunts, Live Theater
Drawing on dusty history lessons to reach a youth market is always dicey. But Levi's thinks its latest twist on the "Go Forth" campaign -- an interactive scavenger hunt that combines its 19th-century street cred with online-gamer allure -- will help young men connect with the denim giant in a whole new way.
The game's debut, the company says, is the latest iteration of its "Go Forth" campaign, launched back in June and inspired by the wilder works of Walt Whitman. And it comes just weeks after the San Francisco-based company announced another way to pursue the young and vaguely poetic, sponsoring the Berkeley Repertory Theatre's premiere of "American Idiot," the stage version of the Green Day album.
"We are always trying to reach consumers in the spaces that they live, and in this case, invite them to engage actively as well," says a spokesperson for Wieden + Kennedy in Portland, Ore., Levi's ad agency. The "Go Forth" game, also by W+K, asks users to solve the mystery: "Who was Grayson Ozias IV and where is his fortune?"
To bring the brand's history to life, the company invented Ozias, a character it says is based the brand's "pioneering and innovative spirit." He disappears in 1896 after hiding his gold, but not before leaving a few hints with one of the Strauss family. Clues steer players toward cities and towns across the U.S., and each task triggers the next clue.
Bits of the puzzle will be released over a seven-week period, and the first player to solve the cryptogram not only wins $100,000, but they get to vote for a U.S. nonprofit to receive $100,000, as well.
Ads for the game will run on Facebook and Twitter, online, and in ESPN The Magazine.
Meanwhile, the W+K spokesperson says, Levi's continues to expand the "Go Forth" campaign with new print executions, and greater distribution of its second TV spot, O Pioneer.
Like many clothing companies, Levi's has been struggling. In its second-quarter results, net revenues fell 3% to $905 million, and it posted a net loss of $4 million. The company is scheduled to announce its third-quarter numbers later this week.
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My Space Pink Together promotion
http://www.webpronews.com/topnews/2009/10/02/breast-cancer-survivors-lead-myspace-initiative
The spokesperson shares the following stats:
- 37,575 connections have been made (via stories shared, flowers gifted, etc.)
- 13,259 MySpace users are “friends” with the community
Every year, Pink Together identifies a number of survivors to serve as the site's ambassadors. "From sharing hope with other newly diagnosed women to raising awareness about early detection with 20 somethings - this group of commendable people is reaching others through MySpace," says MySpace Senior Vice President of Marketing, Angela Courtin. "Their belief is that one person's story becomes another person's hope and inspiration."
The site has tools like forums, "virtual bouquets" to send to friends and family, and ways to stay up to date on cancer-related news.
Director, Donor Marketing & Development Initiatives
American Heart Association
National Center
214.706.1841 phone
214.706.5251 fax
Food For Thought….also posted on blog http://heartsmarter.blogspot.com/
Check out “Twalkin” – this could have some useful applications for those exploring how we can deliver health information. For instance, some have been exploring how to use Texting services to deliver health messages. This could be an interesting and similar approach. Another idea, what if followers of AHA Twitter account could hear from
Robo.to – what if we could provide the recordings that people could download and use as their incoming message? “Help me save lives and sponsor me in the Heart Walk!” “Take care of your heart, know your numbers!”
RobotVision – identify GWTG hospitals in the area, AEDs, CPR classes….
Allison Harvey
Director,
214.706.1841 phone
214.706.5251 fax
From: The Trendcentral Newsletter [mailto:TRENDCENTRALNEWS@NEWSLETTER.TRENDCENTRAL.COM] On Behalf Of trendcentral
Sent: Monday, October 05, 2009 11:46 AM
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