Nike Mobile Text Promotion

Nike PhotoiD: Taking customization to a new level, Nike PhotoiD recently launched a mobile campaign which allows customers to pick colors from the real world to be incorporated into their Nike Dunks. Consumers need only to snap a photo with their mobile phones, then text it to a special number, whereafter Nike will take the two most dominant colors from the photo to incorporate into the Dunks. Unfortunately, the service is currently only available in Europe, with no word on a US launch yet

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