Cool Texting Campaign

Sharing some links to some great studies as well as the recent NY Time article about the new plan by the Obama campaign. If you haven't heard he will be announcing his choice for VP via text message to supporters. This enables the campaign to garner mobile numbers and mount a massive GOTV campaign as well as fundraising efforts.

http://www.nytimes.com/2008/08/13/opinion/13graff.html?ref=opinion

Studies on text messaging and the youth vote
http://www.newvotersproject.org/research/text-messaging
http://www.rockthevote.com/assets/publications/research/rtv_new_media_tactics-june-2008.pdf