The numbers are compelling. There are 255 million mobile phones in the United States. About 58 million people recall a mobile advertisement. Half of mobile data subscribers who saw an ad responded to it by sending a text message, clicking on it or calling a specific number. Half of SMS users are in the coveted 15- to 35-year-old demographic, where trends can spread quickly.
Director, Donor Marketing & Development Initiatives
American Heart Association
National Center
214.706.1841 phone
214.706.5251 fax
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