Team - Interesting campaign blending offline (“traditional” launch event in NYC), celebrity and several online promotions (enewsletter, Google, web site, Facebook) and targeting securing a younger audience than their existing older customer demographic. Also if you visit their web site you’ll see they hold video contests for customers (check out the Vanilla Peep video – funny!)
Also a vendor lead if we decide we’d like to do an interactive memorial/tribute/message wall like B&J’s, StandUp2Cancer and others.
http://www.mediapost.com/publications/?fa=Articles.san&s=87944&Nid=45759&p=921011
Director, Donor Marketing & Development Initiatives
American Heart Association
National Center
214.706.1841 phone
214.706.5251 fax
Posts
View Christian Caldwell's profile
No comments:
Post a Comment