Kristi pointed me to this online disucssion today. Peter Panepento, Beth Kanter, and Jonathan D. Colman hosted an online discussion about building online presence. In light of all we've been learning, this was a great discussion. I suggest following all the links that Beth gave, in particular. She seems to be a font of knowledge.
If you're internal to our network, you can see an MS Word version at: \\heart.org\nationalcenter\Departments\Projects\PMOProjects\Social Networking\Research\2008-0714 online discussion.doc
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